Breast cancer survivor Alexandra Perry is hoping to boost women's confidence after surgery by revolutionising bra design. The founder of H.E.R. Bodywear has secured £14,500 funding to fill a gap in the market by creating "modern, vibrant, bold and fearless" garments.
She started the Nottingham-based company after being diagnosed with the disease twice in 2013 and 2020, saying no woman should feel like she's been marginalised because of her health. H.E.R. garments are designed specifically for women who have undergone surgery for breast cancer or cosmetic breast surgery.
Alexandra said: "Recovery after breast surgery is not just physical but also emotional, and psychological and that's why H.E.R garments and designed specifically to boost self-esteem." The bras are reviewed by the best breast surgeons in the UK, ensuring they are medically approved.
