For the traditionalist doomsayers who are always searching for a sign that the End Times of College Sports are at hand, here’s a provocative update: Notre Dame will have a sponsored jersey patch in 2026–27. SoFi is stitching its name into Fighting Irish athletics, in every sport.
Now the bad news for the doomsday crowd: It’s all going to be O.K. Jersey patches aren’t going to ruin anything—not on the iconic Notre Dame uniforms, or anyone else’s.