To me, smartphone brand Nothing has always stood out as a slick outsider – the perfect alternative to those resistant to the Apple vs Android rivalry – so it came as a surprise to me when it was recently in the throes of controversy. It turns out the brand was caught using stock photos to promote its Phone 3 camera, and some fans were understandably dissapointed.
While Nothing makes some of the best camera phones for those on a budget, promoting their capabilities with stock imagery clearly left some fans feeling deceived. While the brand has acknowledged the fault, it comes as a stark reminder to check your work and own your mistakes.
