Nothing will always have known that it was making a big play with the Phone (3), aiming to take its growing brand from a budget-friendly undercutter to a real contender in the flagship market among the best phones. That word, 'flagship', has attracted plenty of attention, too, since Nothing claims this is the first phone it has made in the category.
To be clear, it's not competing against the likes of the iPhone 16 Pro or the Samsung Galaxy S25 Ultra. Rather, it's aimed at the standard iPhone 16 and Samsung Galaxy S25, as its price makes clear. Whether it truly competes with those phones toe-to-toe might come down to your attitude and how much you value unique design touches.
