London-based consumer technology company Nothing was India's fastest-growing smartphone brand in the second quarter of 2026, with shipments rising 105% year-on-year, according to Counterpoint Research’s Monthly India Smartphone Tracker.
The research firm attributed the growth to strong demand for the Nothing Phone (4a) and Phone (4a) Pro models, along with increased brand visibility through the company's title sponsorship of the Royal Challengers Bengaluru (RCB) franchise during the Indian Premier League (IPL).