When Nothing burst onto the scene in 2021 with the ear (1), its mission was a lofty one: make tech fun again. Two years, three products, and 1.5 million sales later, it has managed to carve out a niche for itself on the back of unique designs and savvy marketing. While the ear (1) and phone (1) felt unfinished at launch, Nothing got its act together at the end of last year with the introduction of the Ear (stick).
The brand is kicking things off in 2023 with the debut of the Ear (2). It's often difficult to launch a follow-up product as it has to live up to increased expectations from existing users, but Nothing says it has learned a lot over the last two years, and poured that knowledge into making the Ear (2).
