Nothing compares to this bold shake-up of modern phone ennui

For the uninitiated, the Nothing Phone sounds like it might be a bare bones callback to the brick phones of yore with maybe the addition of Google Maps. But the London startup’s third iteration of their disruptor phone is really about combatting iPhone ennui.

“Tech has become boring; every phone looks the same, feels the same, does the same,”says Carl Pei, CEO of Nothing. He hopes that the Nothing Phone 3 will “spark creativity”.