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The Hindu
The Hindu
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Srinivasa Ramanujam

The elusive filmstars

Notebook

The pandemic has brought forth many positive aspects for feature journalists. Sitting in my modest bedroom in Chennai, I can now have conversations with celebrities from across the world. Even interactions with celebrities in the city can be planned quickly with little logistical issues.

But all this has come with a price. The rising dominance of OTT platforms and their aggressive PR machinery has reduced the time that journalists can spend interviewing actors, directors, writers, content creators. This is probably because the production house wants as many publications and channels to cover the film or personality within the stipulated time given for promotions. The more, the merrier perhaps – and this is quite understandable given the number of print, television and online media outlets available to them.

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