BARCELONA —After years of decline, streaming services experienced a surge in daily engagement per user on a global basis in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform, according to a new report from NPAW.
“The first half of 2023 marked a potential turning point for the global video streaming industry as daily user engagement per streaming service began to increase for the first time since 2021,” said Ferran G. Vilaró, CEO and co-founder of NPAW. “Access to deep, actionable data insights is crucial for navigating these changes and determining whether engagement will continue to increase.”
