Boston isn’t the only U.S. city scoring big with World Cup crowds, with new Square data showing higher traffic, food orders and drink sales at bars and restaurants across the country during the tournament.
The financial tech company analyzed millions of transactions between June 11 and June 27 and found that bars and breweries saw an 8 percent revenue increase during the World Cup group stage compared with a baseline period, according to a Tuesday report. Much of that growth came later in the day, with late-night transactions between 10 p.m. and 1 a.m. jumping 20.2 percent, the report found.
