Taylor Swift’s Eras, the highest-grossing concert tour in history, concluded in London this week but its effect can still be seen on young women everywhere – with their tour T-shirts, arms stacked with friendship bracelets and the ubiquitous cowboy hat.
The accessory has been a regular sighting at Swift’s concerts – the former Liverpool manager Jürgen Klopp even wore one to see her in June. But it is also a trend that goes beyond the might of Swift. This month alone, the cowboy hat has been spotted at Copenhagen fashion week and at the Olympics, worn by long jumper Tara Davis-Woodhall.
