Ambiguous language is one of the easiest ways for brands to misrepresent their products. Descriptions of fabric are ripe for confusion, since fabric composition can be used interchangeably with fibre type or brand names on garments’ care labels.
“Consumers may assume ‘crepe’ is silk, but fabric composition does not guarantee fibre type,” says Philippa Grogan, a sustainability consultant and textile scientist from Eco-Age. “For example, denim is a fabric, not a fibre – it is typically made of cotton but you can get denim made from linen, hemp, and other fibres.”
