A charity worker scoffed a gut-busting 102 Jaffa Cakes in just three minutes during an eating competition - smashing his own personal best of 88 and setting a new 'world record'.
Max Stanford, aka Max vs Food, gobbled two of the chocolate-covered cakes at a time and washed them down with pints of warm water.
The 35-year-old tackled the super-sugary feat on February 3rd, managing to beat his own record of 88 last year.