Shoppers are rushing to make room in their freezers after it was announced that an iconic 90s brand would be turned into a frozen treat at Iceland.
Popular foodie Facebook account Newfoodsuk shared the news that the frozen foods supermarket would soon be stocking Hubba Bubba bubblegum flavoured ice lollies - and it has made many shoppers nostalgic.
The American bubble gum brand, which first launched in the 70s, was an instant hit with many of us who grew up during the 90s and noughties, with the chewing gum tape being a popular tuck shop favourite.