Norton’s comeback story just got a whole lot more interesting. The brand has, in fact, confirmed that upcoming Norton motorcycles, including the Atlas adventure bike, will be built in India. And before anyone starts imagining some bargain-bin outsourcing operation, let me stop you right there.
I visited TVS’ factory in Hosur last year, and the place was shockingly advanced. This wasn’t some greasy warehouse with half-assembled bikes lying around everywhere. It looked more like a high-end automotive production facility.
