Norton Motorcycles is once again going through a rebirth. After a period of...shall we say, financial malfeasance, ripped through the legendary motorcycling company, it's found itself with new owners. And just last week, it brought forth a bevy of new motorcycles designed to reengage with the community in more ways than just go-fast cafes or sportbikes. Hell, there's an adventure bike coming, too.
But if there's one word that summarizes the world today, it's affordability.
The world, and it is the world, is going through economic turmoil. Markets are heaving and hoeing like they were the Black Pearl through a hurricane, tariffs are chaotic evils unleashed by an absolute idiot, and the general public can't afford to go grocery shopping without consulting whether or not it'd interfere with paying rent or their mortgage. Affordability is what everyone has on their minds. Yet, it's not only tied to the price of a thing, or in this case, a motorcycle.
