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RideApart
RideApart
Sport

Norton’s New Owners Design HUD Helmet, but Does Anyone Want It?

Smart helmets, whether they're coming from Quin or Cardo, seem to be an unavoidable future. But whereas Quin's smart pod could literally save your life in the event of a crash, and you'd never even know you were wearing a smart helmet other than when the paramedics show up without you needing to call, on the other end of the spectrum are helmets that have technology that comes between you and the road. Enter TVS' latest heads-up display (HUD) helmet.

Some of you might not be familiar with TVS Motor, but you should be because it's the third-largest two-wheeled manufacturer in India and fourth-largest in the world. And although you won't see any TVS-branded motorcycles in the USA, the brand acquired Norton back in 2020 and is responsible for its resurgence. Even if you do know TVS, there's a good chance you didn't know it makes helmets, and now it's about to produce one that's loaded with technology.

This lid will basically function as your smartphone, and TVS has worked with Switzerland-based Aegis Rider and uses Qualcomm technology to make sure of it. This project has been in the works for five years, and when you understand how much information it provides, you'll see why it took so long.

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