It's been a long time coming, but if you're one of the Norton fans who's patiently been waiting for one of the most storied brands in British motorcycle history to get itself together, your patience is about to be rewarded. There've been many positive signs over the past year or so, ever since Indian automotive giant TVS officially stepped in and righted the good ship Norton.
From a shiny new factory in Solihull and subsequent influxes of cash, to Norton (and TVS) inviting a tranche of motorcycle media (including us) to its Indian HQ for a close-up look at production, it's been clear more now than ever that Norton is working hard to get back in everyone's good graces. Heck, you can even see another not-so-subtle break with the past, in the form of the new and distinctly more modern Norton logo design.
Although it pays homage to its own storied past, it's clear that this isn't your grandfather's Norton. And it doesn't want to be, either; just ask our own Robbie Bacon, who's currently prowling the show floor at EICMA to bring RideApart readers all the juiciest stories from the most important motorcycle show in the world.
