When is the last time you thought about the Norton Atlas project? Intended as a Norton that would be both modern and affordable, the current incarnation of Norton Motorcycles opened bookings for the highly anticipated machine in December, 2020.
At the time, interim CEO John Russell said that the company should introduce the Atlas in two forms, Atlas Nomad and Atlas Ranger, later on in 2021. Now, clearly, the whole world got turned on its ear with the ongoing global pandemic, which had a particularly strong grip on things throughout 2020 and much of 2021. Obviously, Norton was going through the same difficulties as everyone else in the world during that time period.
