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RideApart
Sport

Norton Gets New President, Used to Run Manchester United Football Club

  • Richard Arnold is stepping into Norton Motorcycle's president role
  • For 16 years, Arnold ran the football club Manchester United, snagging a host of the club's most profitable partnerships
  • Plans for this latest iteration of Norton include new bikes and expansion into new markets

Norton has had a rough go of it lately, mostly thanks to former owner Stuart Garner, who was involved in a massive pension scandal that saw him imprisoned for eight months, and hundreds duped out of their life savings. But the iconic British marque has also gone through two bankruptcies, and countless other black marks on its record in the last forty years.

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