The mental health benefits of riding motorcycles are well known and thoroughly documented. Indeed, for those of us who ride, we don’t need any proof or evidence that this is true; we just feel it. Nevertheless, the growing awareness for mental health in general is undoubtedly a good thing, and now more than ever, folks in need of professional assistance when it comes to addressing mental health issues have quite a lot of options.
In the UK, Norton Motorcycles seeks to add to the growing support for mental health awareness by partnering with Mental Health Motorbike (MHM). MHM’s purpose in life is to grow the wellbeing of the motorcycling community, with its ultimate goal being to reduce suicide rates in the UK. Through its partnership with Norton Motorcycles, MHM will receive much-needed funding, and perhaps more importantly, be able to tap on Norton’s growing employee base to safeguard the mental health of the motorcycling community. Initially, 16 Norton employees will undergo training as mental health first responders, while being present at MHM events.
