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The Guardian - UK
The Guardian - UK
National
Michael Savage Policy Editor

Northern mayors rebrand levelling up as the ‘Great North’ in push for funding

Kim McGuinness Brendan Foster the Great North Run
Sir Brendan Foster and Mayor Kim McGuinness praise crowds before the Great North Run takes place on 8 September.
Sir Brendan Foster and Mayor Kim McGuinness praise crowds before the Great North Run takes place on 8 September. Photograph: Raoul Dixon/North News/North News & Pictures Ltd nort

Plans to create a “northern powerhouse” in England were criticised as running out of steam, while a pledge to level up was also dismissed as meaningless.

Now the political leaders of England’s northern regions have come up with new branding designed to boost the condition and profile of their beloved part of the map – ­welcome to the “Great North”.

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