Get all your news in one place.
100's of premium titles.
One app.
Start reading
Belfast Live
Belfast Live
National
Sheena McStravick

Northern Ireland's TikTok house closes after shining spotlight on local businesses

Northern Ireland's first ever TikTok house has closed its doors after a successful project which shone the spotlight on more than 20 local businesses.

The unique pilot named the VAVA Club, accumulated more than four million views during its one-week project in two Belfast-based Hagan Homes' properties. VAVA Influence, the company behind the concept, said the experience was created to allow local creators to collaborate with one another and to support local business in the process.

And new figures released after the eight influencers from across the island of Ireland moved out of the two modern detached properties have illustrated how successful the campaign has been.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.