A Which? report has identified the North East as being the area with the most people needing help during the cost of food crisis. The body has now called on supermarkets to sign up to a 10-point plan to help hard-up customers
The consumer group said supermarkets needed to “do more” to help customers. Methods to do this include ensuring shelf prices are easy to understand, making healthy budget lines widely available and providing targeted promotions to support people in areas that are struggling the most.
