North East online retail giant END. has opened its first overseas store with a shop in the European fashion capital of Milan.
The North Shields-based firm has built up a strong following through its website, which sells rare, high-end trainers and other clothing around the world. END. was first launched 18 years ago in a shop on Newcastle’s High Bridge by university graduates Christiaan Ashworth and John Parker, but its footwear sales triggered rapid growth and an acquisition by Carlyle for £750m.
The firm, which employs more than 700 people, now has two Newcastle city centre stores – a flagship store opposite Newcastle’s Grey’s Monument and a womenswear shop near Grainger Market – as well as shops in London, Manchester and Glasgow, plus its successful website and OS and Android apps.
