"Helping people stop smoking really can lift them out of poverty."
Smoking prevention experts in the North East have spoken out about how helping people to quit needs to be a key part of the Government's "Levelling Up" plans.
Speaking as part of a "Don't Wait" campaign to encourage people to stop smoking which launched last week ahead of National No Smoking Day on March 9, Dr Ruth Sharrock and Ailsa Rutter OBE both explained that helping more people to quit should be a key pillar of national plans to reduce health inequality.