A young entrepreneur who launched her own hair products business as the pandemic struck has been named as one of the UK's most inspirational female founders.
Abi Reid, a 33-year-old mother-of-two, set up Merwave during lockdown in 2020, having just returned to work following maternity leave. The business, which is run out of her Cullercoats home, is now set to turnover £1m this year and the founder has just scooped one of eight titles at the national Everywoman Awards.
Speaking to BusinessLive following her win, Ms Reid said she set up the business out of frustration at the lack of products on the market for women with wavy hair, like herself. She said: "I spent so much money on Amazon buying all the products but nothing really worked. I had an idea and I knew what I wanted, but it was a massive risk.
