A North East drinks device company hailed for adding the wow factor to cocktails is launching new products on the back of global export success.
Flavour Blaster Pro, which creates a smoke-filled fragrant bubble on the top of drinks, is now used by many of the world’s top bars and at celebrity parties.
The cocktail kit was created four years ago by hospitality entrepreneur Colin Myers and manufacturer Robert Flunder, who came up with the initial concept to add a touch of drama and theatrics to the drinks experience. The company uses a New York firm to prepare its aromas, which are distilled from actual fruits, herbs and spices rather than being artificially produced.
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The product is now exported to more than 40 countries, prompting the Sunderland-based business to explore new product development. The 15-strong team and its research and development team has just launched the Flavour Blaster Mini – a smaller version from home use – and is working on new vapour technology products.
Mr Myers, who previously worked in the bar and leisure industry in the UK, spent four years helping to develop the product, which is based on the concept of edible bubbles which use authentic aromas rather than synthetic flavours. He said: “It started to develop when the vaping craze started – we could see a way to use that kind of technology to develop something that would give the wow factor to the food and drink industry that it had never had before.”
The Flavour Blaster Pro is now used in prestigious watering holes as well as by top chefs to create a garnish with a difference on their dishes. Clients include leisure chain The Alchemist, Johnny Walker in Edinburgh, Maybe Sammy in Australia and a number of venues in California, Florida and Las Vegas .
Mr Myers said: “The reception it has had since day one has been phenomenal. It’s a real showstopper which has had a huge impact. Since day one the Flavour Blaster has just caught everyone’s imagination. It’s the ultimate in theatrical mixology.”
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