Newcastle University graduates on a mission to stir up the drinks industry have received £1.1m in funding to support expansion plans.
Lixir Tonic was first set up in Newcastle in 2018 by founders Matt Mahatme and Jordan Palmer, who left their jobs to create the range, which was initially sold in department store chain, Fenwick, before securing orders in bars and pubs across the North East.
Since then, Lixir – which sells flavours such as blood orange and cinnamon, rhubarb and ginger, elderflower and lemon and the classic Indian – has grown its team, clients and listings and expanded into overseas markets.
