
RALEIGH—As the large oak trees part and the Lenovo Center comes into view a short commute from North Carolina’s state capital, it doesn’t take long for the eyes to be drawn to the NCAA-themed graphics that drape the outside of the arena.
“Welcome to Raleigh” reads the most prominent one, flanked by the March Madness logo that is set to become ubiquitous for the next three weeks across the country.