Although advertising revenue largely sustained the news media in the 20th century, it’s been harder to come by in the digital age. News media outlets just aren’t as important these days for advertisers when they can reach potential customers so many other ways, including through social media.
Some news outlets are relying more on subscription revenue. But that can also be a tough sell when readers have so many alternatives – often free – for finding news, if they’re even looking for it at all.
