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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Nonprofit Moms First puts up billboards in six high-cost childcare cities asking Trump for a tax break

Moms First billboard (Credit: Courtesy of Moms First)

Good morning! Former FTC chair Lina Khan issues warning if PE firms have free reign, Stella McCartney buys back minority stake from LVMH, and a new campaign asks Trump to act on child care costs.

- Call to action. Reshma Saujani has spent the past few years arguing that child care is a bipartisan issue. The founder of the organization Moms First campaigned for CNN moderators to ask about child care during the presidential debate between President Donald Trump and President Joe Biden, and asked Trump about his plans to bring down child care costs herself at the Economic Club of New York in September.

Now that Trump is back in office, Moms First is relaunching that campaign. Yesterday, the organization put up billboards in six cities asking Trump to act on child care costs within his first 100 days in office. "President Trump, families need a tax cut for child care," one reads. Running in six cities with high child care costs, including New York, San Diego, and Chicago, the billboards compare the cost of child care (on average, $11,600 a year) to the cost of other essentials like rent, gas, and, in California, a burrito.

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