Airline veteran Patee Sarasin is setting up a new long-haul carrier, starting with four aircraft and a goal of 70% foreign passengers.
Mr Patee, chief executive of Really Cool Airlines, said the carrier is in the process of getting a certificate and licence from the Civil Aviation Authority of Thailand, with both expected in September to allow flights to start in December.
"I would like to help bring tourists to Thailand and change the aviation industry through innovation and technology," he said.
Mr Patee said the airline's service will range between premium and low-cost.
The carrier plans to start with two leased Airbus A330 planes this year, adding two more jets at the beginning of 2024. The company's potential routes are Japan, Australia, the UK, France and China.
Staff recruitment is projected to start around June this year, while the airline is working on details such as pricing and revenue projection, he said.
Mr Patee said the airline will focus solely on international routes to avoid highly competitive domestic routes.
He worked at low-cost carrier Nok Air for 14 years until 2017.
