Fifa has insisted that “nobody is selling football” in response to criticism from member associations over its decision to set up a commercial entity tasked with selling stakes of the World Cup to private investors.
Football’s governing body has asked for consultation from member associations over the proposal with many holding meetings to discuss the plans in detail. Uefa, European football’s governing body, were furious when the plans for the Fifa Forward Enterprise (FFE) - which is the name for the commercial entity - were revealed in the media earlier this week.