In vino veritas: Mark Andrew, left, and Dan Keeling in their Soho site
The Noble Rot team announced yesterday via Instagram that they will open a third London restaurant this spring, in Mayfair.
Owners Dan Keeling and Mark Andrew will head to Shepherd Market for the straightforwardly-named Noble Rot Mayfair, launching on Trebeck Street in a site formerly occupied by French brasserie Le Boudin Blanc, which closed in October of last year.
Keeling and Andrew’s post said that: “Its location, the atmospheric Shepherd Market, is one of those increasingly rare bubbles of London that manages to still feel like a well-kept secret – even though this one is in the pulsing heart of the city.”
The duo, whose wine import business supplies a number of restaurants across the capital, also said the site would offer “our most ambitious wine programme yet”.
The pair added of their new home, which is pictured above: “This, our third place, is certainly not lacking in its own rackety and scandalous past. With its winding staircases, wonky floors, wood panelling and countless other quirky period features, 5 Trebeck St first opened as The Running Horse in the mid-1800s, a handsome pub that earned a ripe reputation with Scotland Yard over the decades.”
The new opening will become the team’s third site; their first swiftly became a hit after opening in 2015 on Lamb’s Conduit street, with a second spot in Soho following in 2020, in the former Gay Hussar site on Greek Street. Last year, opposite the original bar, Keeling and Andrew added wine shop Shrine To The Vine to their stable.
Noble Rot came to prominence after the first site, best known as a wine bar, amassed a cult-like following of oenophiles for its regularly-rotating menu of wines by the glass, which often offered some of the most sought-after wine labels around at notably cheap prices. The Soho site later received glowing reviews for its food.
