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International Business Times
International Business Times
Sport
AFP News

Nobel Winner Yunus Brings 'Social Business' Mantra To Olympics

Nobel peace laureate Muhammad Yunus sees the Paris Olympics as a means to promote his social business agenda (Credit: AFP)

Since the early days of Paris's bid for the 2024 Olympics, the city has been receiving advice from a prestigious counsel: Nobel peace prize winner and social business guru Mohammed Yunus.

Yunus pioneered microcredit in his native Bangladesh from the 1970s, helping lift millions out of poverty by providing traders with small loans to help them start businesses.

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