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WEKU
Joe Hernandez

No, Wendy's says it isn't planning to introduce surge pricing

Wendys Kirk Tanner
A sign is posted in front of a Wendy's restaurant on Aug. 10, 2022, in Petaluma, Calif. The company said Tuesday that it's planning to experiment with dynamic pricing. (Justin Sullivan/Getty Images)

You may have seen news stories this week suggesting that Wendy's was planning to implement a practice known as surge pricing, which is when companies increase the price of products and services in real-time as demand goes up.

In other words, if you found yourself standing in line at a Wendy's during the busy lunchtime rush, you might be sold a more costly Frosty.

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