The Bangkok Metropolitan Administration (BMA) has firmly rejected calls from business owners to turn Khao San Road into Thailand's cannabis hub.
Deputy Bangkok governor Jakkapan Phiewngam said Khao San Road is unlikely to be Thailand's cannabis hub as many schools and temples are located in its vicinity.
Furthermore, he said, only the Public Health Ministry can regulate the cannabis trade, not the BMA.
Mr Jakkapan said the nation's image may suffer if Khao San Road is turned into a cannabis hub.
At present, vendors and stall owners wishing to sell cannabis-based products are required to register them with their local district offices.
Governor Chadchart Sittipunt also expressed his concerns about cannabis promotion in the city, saying viral videos showing vendors openly selling may harm the city's reputation.
He warned the public that recreational use is still illegal in Thailand.
The President of the Khao San Road Businesses Association said the government should not miss the opportunity to use cannabis to promote tourism.