We might only be in the midst of the first half of 2024 (how is it already May?), but it seems it’s already vying for an award for the revival of as many controversial trends as possible. From TikTok’s rediscovery of grunge makeup to fashion's embrace of capri pants and hanky hems, it’s practically impossible to scroll through your explore page without bumping into a Y2K, 90’s or vintage trend that isn’t back with a vengeance. And the most recent trend that’s no doubt been taking over your timeline? It’s big, it’s bold, yep, it’s blue eyeshadow and it’s back in a big way and set to be a significant make-up trend for 2024.
Before you pass judgment on the return of the statement shadow, let me prove to you just how versatile it can be. On the SS24 catwalks, blue hued eye looks were one of the biggest trends worn in all finishes, shades and styles. At Saint Laurent, models took to the catwalk with smudged sapphire eyes, while pastel tones were the shade of choice for Pat McGrath at Versace and Diane Kendal at 3.1 Philip Lim. For more statement takes on the trend, look to Ashish, who’s models shimmered in a teal metallic shadow, while at Valentino, blue bejewelled cat eyes sparkled for a futuristic look.
