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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

No Surprise: Taylor Swift Is Top U.S. Artist on Vevo

Taylor Swift 'Lavender Haze'.

Taylor Swift, with her billion-dollar The Eras Tour and her high-profile relationship with NFL star Travis Kelce, was the most watched artist in the U.S. on Vevo, the music-video service announced.

Swift generated 649.5 million views in 2023, with videos including “All Too Well: The Short Film,” “cardigan” and “Fifteen” all seeing big jumps.

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