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The Guardian - UK
The Guardian - UK
Entertainment
Nadia Khomami Arts and culture correspondent

‘Worst party in town’: abusive audiences force UK musicals to tone down ads

Edinburgh Playhouse
Edinburgh Playhouse during the 2021 Covid restrictions. A recent performance, of Jersey Boys, had to be stopped for another reason: a fight in the audience. Photograph: Jane Barlow/PA

Popular musicals will be told to avoid phrases such as “best party in town” and “dancing in the aisles” after growing reports of rowdy and abusive behaviour from audiences.

Ambassador Theatre Group (ATG), the largest theatre operator in the UK, is working with producers to temper any ad campaigns that could encourage bad behaviour, the Stage reported.

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