Simon Jordan cannot understand why Newcastle United fans are excited about the appointment of Dan Ashworth. The former Brighton chief was finally confirmed as the Magpies’ new sporting director on Monday after a compensation package was agreed.
After resigning from his role in February, Ashworth - who also served a six-year stint at the FA - was placed on gardening leave until November. Newcastle had to fork out a sizable fee to get their man in place for the summer transfer window.
The appointment has been heralded as the most important signing since the takeover by supporters. As sporting director, the ex-Seagulls supremo will be tasked with transfer dealing, instilling a club philosophy, overseeing the academy and growing the women’s team.
