At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently triggered such a significant and likely irreversible shift in how we shop for beauty, I’m still interested in which offer decent value for money. No one needs a beauty subscription but for many, they are a way of enjoying cosmetics while saving on products.
The most popular is Beauty Pie, and with good reason. I’m a subscriber, paying £59 a year for access to what is in effect a “buyers’ club”, selling high quality haircare, makeup, skincare and fragrance made by many of the same formulators and manufacturers as luxury brands, only direct to consumer, at a more affordable “members’ price”.
