I’m convinced that eyeshadow palettes are, if not dead, then at least off sick for the foreseeable. I was sad when the parent company of the Morphe makeup brand filed for bankruptcy this year, but not wholly surprised.
Morphe continues to make heaps of very good, affordable products but it’s undeniable that the brand is known mainly for its large, kaleidoscopic eye palettes, holding up to 42 pans of powder shadow. While there was a spell when budding makeup artists and YouTube audiences couldn’t buy them fast enough (I’ve had girlfriends beg me at Christmas to secure a sold-out-everywhere Morphe palette for their pleading teenager), post-pandemic that sort of high-maintenance, time-consuming beauty feels a bit off.
