In 2009 social media was the latest tech threat to the music industry. It followed a series of similar such tech threats, and came before the rise of AI as the current one. Amid the 2009 dramas came inaccurate and widely-shared reports of Radiohead’s demise – which proved to be untrue, as bassist Colin Greenwood told Prog in their only UK interview of the period. Instead, while corporations and artists faced a new type of challenge to retain control – and more turmoil undoubtedly lay ahead – he outlined a collective attitude that ensured the band’s creativity into the future.
