Taylor Swift and Travis Kelce dropped news of their engagement on a Tuesday afternoon, interrupting work meetings, lighting up group chats and prompting ESPN to send a push notification about the announcement.
As with everything about Swift, who curates her image with such calculation that there are college courses and newspaper beats dedicated to her, this was more than just an Instagram post. Her good news prompted reactions from fans, brands and a few politicians looking to mine engagement off the superstar.
