Watching one sad, neglected suitcase do another slow, ambling loop on the airport conveyor belt while patiently and hopefully waiting for your own to magically appear through the shielded black curtains is not a fun scenario to find yourself in. What is worse is the stomach-sinking realisation that your luggage and personal belongings have gone astray.
While your bags may not be recovered, Eton, the historic Swedish menswear fashion brand, has decided to put together an initiative to ease the frustration of lost luggage and the accompanying hindrance to personal style. ‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.
