Say goodbye to subscription headaches. The Federal Trade Commission (FTC) just finalised its "click to cancel" rule, requiring companies to simplify and expedite subscription cancellation.
The FTC's new rule will target nearly all sellers of negative option programs, a form of contract that automatically renews subscriptions unless the consumer actively opts out. Under the new rule, sellers must have consumers' consent for subscriptions, auto-renewals, and free trials that become paid. Plus, cancelling must be as easy as signing up.
