‘There might be a dead bird in the box room. We think it has been there for a couple of years,” says Bea Elton, raising her voice to be heard through her respirator. It is particularly robust, as she has a dust and cat hair allergy. “Not ideal,” in her line of work, the 28-year-old concedes.
Knowing it would be difficult to talk on the job, we spoke before we arrived, struggling into hazmat suits, shoe covers, gloves and masks in the overgrown garden outside the front door. “I refer to myself as a cleaner. I would never refer to myself as a cleanfluencer,” says Elton. The slick videos on her platform, CleanWithBea, which record her transforming homes fallen into extreme dirt, decay and dilapidation, tell a different story. She has more than six million followers across YouTube, TikTok and Instagram, who have crowned her a celebrity of this genre, her audience keen to watch the imperfect made perfect in a world that feels increasingly out of control. Yet no matter how many of her polished videos you watch, nothing can prepare you for entering one of the homes she cleans in person.
