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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Adam Schupak

No longer relevant? Is this the beginning of the end for the PGA Show?

ORLANDO – These are wonderful times to be part of the golf industry. Rounds played are up, equipment is selling like hotcakes, and teaching pros have never been busier. All it took was a global pandemic to make golf popular again.

It’s not a good time, however, to be in the convention and exhibition business. The 69th PGA Show, the largest annual gathering of PGA Members and the international golf industry, returned to an in-person show but it was a mere shadow of what it used to be.

None of the major equipment makers – Callaway, Cleveland/Srixon, Cobra, Ping, TaylorMade, Titleist – nor apparel companies – Polo, Summit Brands, Peter Millar, Travis Matthew, Ahead – decided to participate.

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